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Nam Do-san and his two co-founders work out of a cramped room with spare furnishings and poor lighting, not unlike the mythical “garages” that many Silicon Valley startups spawn from.Īt least in its first four episodes, Start-Up makes a good effort to introduce audiences to various tech industry concepts. Samsan Tech’s shabby headquarters also capture the essence of many startups’ first offices.

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True to how image recognition software sometimes experiences flaws in real life (or in American TV shows about startups), Samsan Tech’s computer vision platform labels Nam Do-san’s father’s face as a “toilet,” resulting in a humorous beat-down. Nam Do-san’s company, Samsan Tech, works on image recognition software.

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At least at a high level, the series correctly portrays basic facts about how startups work, and accurately uses technical terms to portray software development. Let’s start with what Start-Up gets right. What’s an accelerator? Is it the pedal that makes your car go faster? So what exactly does this series look like from a tech insider’s perspective? Yet, it lends prominence to a growing part of South Korea’s economy, and a world that offers South Korea’s youth better opportunities than a traditional chaebol career may afford. However, despite the drama’s name and the promises its synopsis makes, Start-Up doesn’t stray too far from stereotypical Korean drama tropes. Kim Sun-ho‘s investor character Han Ji-pyeong rounds out the main cast.

Alongside her, Nam Joo-hyuk plays Math Olympiad champion and fellow startup aspirant Nam Do-san Kang Han-na plays Dal-mi’s older sister Won In-jae, who also aspires to break free of her stepfather’s controlling grasp by founding her own company. This Netflix original K-drama stars Bae Suzy as Seo Dal-mi, a hopeful entrant to the startup world. Accelerators, venture capitalists, and founders-K-drama Start-Up‘s synopsis enthralled me, since I’m a Silicon Valley native who’s worked for actual startups like Uber and Stripe.

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